Latest
Product News 22/August/2009
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the latest Products news in the fishing industy
Honda stands firm on environmental promise
Honda has resigned from Australia’s
marine engine representative body, the Outboard Engine Distributors
Association (OEDA).
The departure of the world’s
largest engine manufacturer came on the same day as two other
marine engine brands also
withdrew their support of the troubled industry organisation.
Honda Australia Managing Director Stuart Strickland said Honda
was displeased with the manner in which recent matters had
been handled within OEDA.
“Honda has always been, and will always be, at the forefront
of environmental issues,” Mr Strickland said.
“It is Honda’s opinion
that recent manoeuvring by some OEDA members clearly indicates
the basic strategy is
to push back emission regulations as far as possible.
“This is completely against Honda’s corporate
stance… it is Honda’s mission ‘to be a company
that society will want to exist’ and being considerate
towards the marine environment with low-emission products is
a step in this direction.
“Honda is uncomfortable being associated with a group
that appears to ignore the basic premise of corporate and social
responsibility… and is looking forward to working with
the Federal Government in regard to emissions regulations.”
Honda’s commitment to first-class
marine engine technology dates back to the production of
its very first outboard engine
in 1964 and can be found in the words of Mr Soichiro Honda,
when he gave the following directive to Honda staff:
“Two things are most important: If they are not reliable,
people’s lives can be endangered. Second – water
cleanliness. What will happen to our oceans, lakes and rivers
if all that exhaust gas mixed with oil gets pumped into the
water? I don’t care if everyone else is making two-strokes – Honda
has to make four-strokes.”
Honda’s environmental commitment
extends to all facets of its global business, as detailed
in its environmental policy
statement (excerpt below), established and announced in June
1992:
Honda Environment Statement:
As a responsible member of society whose task lies in the
preservation of the global environment, the company will make
every effort to contribute to human health and the preservation
of the global environment in each phase of its corporate activity.
Only in this way will we be able to count on a successful future
not only for our company, but for the entire world.
Principle 3 – As both a member
of the company and of society, each employee will focus on
the importance of making
efforts to preserve human health and the global environment,
and will do his or her part to ensure that the company as a
whole acts responsibly.
Dunbier launches online trailer education
resource
Dunbier Marine Products’ new website – www.dunbier.com – has
been developed as a one-stop trailer education resource.
The user-friendly website is packed with information to make
selecting the right trailer for a particular boat as simple
as possible.
An extensive Frequently Asked Questions section and comprehensive
online product guide, along with the ability to download the
latest trailer and accessories catalogues, will ensure consumers
are armed with all the information they need to make an informed
purchasing decision.
The website’s dealer locater function will also assist
in finding your nearest Dunbier dealer – to within 20km
of home.
For people who may have purchased second-hand boats, Dunbier
owner manuals can also be downloaded at a click, to help ensure
trailers are properly maintained for ultimate performance and
durability.
Dunbier’s new website also incorporates a Trailer Repair
Centre – an online store offering a complete range of
spare trailer parts and accessories. Consumers can browse the
massive product range and order online. No waiting, no phone
calls, no hassles… just the parts you need shipped directly
to your door!
Further information:
Dunbier Marine Products – (03) 9580 2455 – dunbier@dunbier.com – www.dunbier.com
Robert Gallup, Founder/CEO; Andrew Roach,
Director/Australia;
Patrick Daniels, VP Flemmish Flyfishers/Fishing Editor, BEET
Magazine
The
Adventure Flyfishing Co. earns award, critical praise,
dealers and distributors at EFTTEX 2006
US/Australian start-up manufacturer,
The Adventure Flyfishing Co., (AFCo.), recently debuted their
ultra premium all-season fly fishing vests, jackets, bags,
packs and accessories to the European fishing trade and media
at this year’s European Fishing Tackle Trade Show, (EFTTEX),
in Brussels, June 30 – July 2, 2006. Exhibiting at their
first EFTTEX they were extremely pleased to not only have earned
an award and critical praise from press, media and industry
peers, but to have signed several notable distributors and
dozens of premium fly fishing retailers from across Europe.
Nick Marlow, Managing Editor of Tackle Trade World, reports, “As
well as a superb product line-up, the company’s claims
for the functionality and quality of its gear are not just
marketing hype. The attention to detail is outstanding and
the quality of the materials and their manufacture is so good
it’s almost excessive!”
Fishing legend Charles Jardine
and AFCo. founder Robert Gallup
“Fly fishing mad person”,
writer, photographer and artist, Charles Jardine exclaims, “Every
now again a product comes along with that succulent, simply
must have quality about it. The All-Season Vest-Jacket from
Adventure Fly Fishing Co. lit up the recent EFTTEX Fishing
show like a fireworks display in the night: By a huge margin.
Simply put, it was the best “new” thing at the
show. Robert Gallup’s painstaking, common sense approach
to fishing tackle apparel has crafted a vest (we call them
waistcoats!) into something innovative and brilliantly well
thought out; it is also an eminently wearable and functional
design. But it is those added little flashes of genius, that
are invariably overlooked and so vital when chest deep in water,
being pounded by icy rain or burnt to crisp in the searing
heat. Like me, you’ll want to fish in this!”
Guido Vinck, seven times World
Casting Champion and chief editor of BEET fishing magazine
had this to say as well, “At this year’s EFTTEX
we were pleased to meet Robert Gallup, who presented his fantastic
Adventure Flyfishing gear that we had only previously seen
on his website. As a fly fisherman myself for more than 40
years I was immediately impressed with the quality and functionality
of their vests, jackets, bags and accessories. As this gear
was presented in Europe for the first time it was a big discovery
for us, and we are all convinced it is really 100% top-class!
I look forward in the coming months to more fully testing out
the gear in the most extreme conditions, but I can already
say that all preliminary tests of the gear have been exceptional,
with the vest-jacket being the best vest we have ever fished
with, let alone ever seen!”
AFCo. had not originally planned
on attending this year’s EFTTEX, however, based on better
than expected industry, media and consumer response to their
USA/Canadian launch, AFCo. decided to move up their European
debut timetable. Founder/CEO, Robert Gallup explains, “We
had originally planned on introducing our products in Europe
next year, focusing all our efforts on our U.S./Canada launch
this last spring and our Australian/New Zealand launch in the
fall, however, since debuting our gear in the States we have
been flooded with inquiries and purchase requests from European
anglers, with no distribution network in place yet to accommodate
them. A strong sign since we haven’t advertised outside
of North America, and we only started that in April. So, with
the momentum created from our U.S. launch, and encouragement
from European consumers, press and several test market retailers,
we were excited to move up our European launch timetable. Accordingly,
we increased production, committed to an office and distribution
center in Holland, and then rocked up to Brussels looking for
the best dealers and distributors we could find!”
And dealers and distributors
came; in just three days AFCo. signed a half-dozen distributors
and thirty-six dealers from the U.K. to the Ukraine and from
Scandinavia to S. Africa. Robert adds, “All indications
were good leading into EFTTEX, but we were exceptionally pleased
with the response we received. AFCo. Europe is now officially
up and running, with much thanks to several excellent distributors,
such as Peter Elberse, of Elberse International, (distributor
of Rio, C&F, Ross Reels, Dutch Reels, etc.).”
Peter Elberse shares, “I
was initially impressed with AFCo.’s impeccable quality
and amazingly functional all-season gear when first introduced
to it at last year’s FFR show in Denver. Having since
had the opportunity to fish with it through the winter and
now into the summer, I am convinced more than ever of its outstanding
performance, and how truly perfect it is for Europe’s
diverse fishing and weather conditions. As a result, I am pleased
to add it to our premium product line, and genuinely excited
to be able to introduce it to dealers and anglers throughout
Europe!”
Gallup continues, “We’re
a young start-up with a limited product line, but what we do
have we guarantee to be the best in its product category. After
two years of rigorous design, and often abusive field testing
by like minded adventure anglers and guides on five continents,
we are pleased to have developed some of the best, most fully
functional, highest quality fishing gear ever made.” Gallup
concedes, “It’s a bold statement coming from a
fledgling company in an industry dominated by outstanding manufacturers,
but fortunately we were able to start with a blank slate, choose
only the finest components, insist on only the best construction,
and continue designing unconstrained until we achieved something
truly exceptional.”
And willing to back this without question, Gallup insists on
a 30-day 100% satisfaction guarantee and a 2-year manufacturer’s
warranty on all Adventure Flyfishing Gear, anywhere in the
world; adding, “We encourage anyone to take the gear
out and fish it hard for 30 days, and if they’re not
absolutely convinced it’s the best gear they’ve
ever used, or are not otherwise 100% completely satisfied,
they can return it for a full refund!.”
AFCo.’s corporate offices
and U.S. distribution is based out of Carson City, Nevada,
manufacturing management and Pacific Rim distribution is based
out of Melbourne, Australia, and as of August 1, European distribution
will be based out of The Netherlands.
Denver Flyfishing Retailer
World Expo Notes:
AFCo. will be exhibiting at
the Fly Fishing Retailer World Expo in Denver, August 24-26,
2006, Booth #749. Show Specials Include: free Waterproof Breathable
Fishing Cap or Waterproof Thermal-Cap, (retail value $21-$26),
additional 5% discount on all orders placed at the show, and
free Waterproof Gear Bag & Wet Bag with every order place
over $1000, (retail value $130).
For additional information,
media kit, images or DVD, please contact:
The Adventure Flyfishing Co.
50 Industrial Parkway
Carson City, NV 89706 USA
Website: www.TheAdventureFlyfishingCo.com
E-mail: Info@TheAdventureFlyfishingCo.com
Phn/Fax: +1 (877) 4-FLY-FISH, +1 (877) 435-9347
The Adventure Flyfishing Co.
releases light weight compliment to their extremely successful
All-Season Vest-Jacket system at FFR, 2006
In addition to presenting
its recently launched patent pending All-Season Vest-Jacket™ system,
The Adventure Flyfishing Co. will debut its new Waterproof
Vest at this year’s Fly Fishing Retailer World Trade
Expo (FFR) in Denver, August 24-26, 2006.
Only seven months old since
its launch in February, The Adventure Flyfishing Co., (AFCo.),
has rapidly become one of the fastest growing fly fishing manufacturers
in the world. Adding to their main office and distribution
center in Carson City, NV, AFCo. has just opened two satellite
distribution centers, one in Europe and the other in Australia;
all due in great part to their hugely successful All-Season
Vest-Jacket system. The culmination of over two-years of extensive
development and field testing, combined with the highest quality
materials, components and manufacturing available, has produced “the
finest crafted, most fully functional, all-season vest ever
made.” With dozens of unique integrated functions and
features, including the ability to easily convert from a full
function waterproof fishing vest to a full-length fishing jacket,
AFCo.’s Vest-Jacket, as Nick Pujic, Editor of the Canadian
Fly Fisher puts it, “has shattered the fly fishing vest
stereotype, and redefined angling functionality and efficiency
on the water.”
After being introduced to
AFCo.’s Vest-Jacket system last month at the European
Fishing Tackle Trade Expo (EFTTEX) in Brussels, fly fishing
legend, Charles Jardine adds, “Every now and again a
product comes along with that succulent, simply must have quality
about it. The All-Season Vest-Jacket from Adventure Flyfishing
lit up the recent EFTTEX show like a fireworks display in the
night… by a huge margin. Simply put, it was the best ‘new’ thing
at the show. Robert Gallup’s painstaking, common sense
approach to fishing tackle apparel has crafted a vest into
something innovative and brilliantly well thought out; it is
also an eminently wearable and functional design. But it is
those added little flashes of genius, that are invariably overlooked
and so vital when chest deep in water, being pounded by icy
rain or burnt to crisp in the searing heat. Like me, you’ll
want to fish in this!”
Eager to follow-up on the
success of its Vest-Jacket, AFCo. has created a vest-only version
as a lighter weight complement. Gallup explains, “As
hardcore fly fishermen ourselves, we designed the Vest-Jacket
for other like minded anglers – the guys that fish hard
in all sorts of weather and fishing conditions, from sunrise
to sunset… and then some. However, since the launch of
our Vest-Jacket we have been contacted by many less “adventurous”,
but equally passionate, fly fisherman who want all of the Vest-Jacket’s
craftsmanship, functions and features, but without the hood,
sleeves and storm extension. Accordingly, as a lighter weight
counterpart to our ‘hardcore’ Vest-Jacket system
we are now pleased to release our ‘hardcore LITE’ version,
the Adventure Flyfishing Waterproof Vest.”
In the design of the Waterproof
Vest, AFCo. has taken its acclaimed Vest-Jacket, removed its
signature detachable waterproof hood, sleeves and foul-weather
extension, and replaced the contour-fit foam shoulder padding
with a light-weight durable mesh; thereby reducing the overall
weight of the garment by half, while maintaining the rest of
the Vest-Jacket’s remarkable functions and features.
Like its full-bodied counterpart,
AFCo.’s new Waterproof Vest is manufactured of extremely
durable waterproof, breathable, stain and puncture resistant
DuPont Teflon™ materials, with all water critical seams
and pockets reinforced stitched and tape sealed for maximum
strength and waterproofing. Other features maintained in the
vest-only version are genuine YKK zippers, climbing grade nylon
webbing and shatterproof hardware throughout, thirty-three
pockets, including four exterior and interior dry-pockets with
100% waterproof lining and patented YKK Aquaguard™ weatherproof
zippers, a 100% waterproof pocket dry-bag insert, micro-fleece
lined sunglasses pocket, a clear-view license display pocket,
two rod/tube or bottle pockets, and two drop-down interchangeable
fly tray pockets with included interchangeable magnetic bottom
fly trays.
Additionally, like its all-season “brother”,
the Waterproof Vest is also fully rigged to accommodate a large
volume hydration system, (available separately), and includes
the same proprietary features such the Retractor Cavity, where
all coil retractor accessories are completely concealed out
of the way until needed, Tippet Cavity and Easy-Pull Tippet
Dispenser, which combined is “the easiest to use, most
convenient, tippet dispenser ever made.”
AFCo.’s Waterproof Vest
will be released to a select number of premium flyfishing retailers
this fall, (September ’06), with further release and
distribution next spring, (March ’07). The Manufacture
Suggested Retail Price will be $197 USD, and as with all AFCo.
gear, will come with a 30-day 100% Customer Satisfaction Guarantee,
and 2-Year Manufacturer Warranty.
For additional information,
media kit, images, CD’s, DVD’s, etc., on these,
and other unique Adventure Flyfishing Gear, please contact:
The Adventure Flyfishing Co.
50 Industrial Parkway
Carson City, NV 89706 USA
Website: www.TheAdventureFlyfishingCo.com
E-mail: Info@TheAdventureFlyfishingCo.com
Phn/Fax: +1 (877) 4-FLY-FISH, +1 (877) 435-9347
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